99% of consultancy firms serve 1% of organizations. Or less.

Consultancy is an elite product for the boardroom. More people buy Chanel than buy consulting services. Rarely, a middle manager can autonomously bring in consulting support. Are you a country manager of a country that's not in the G8? Small chance that you have consultants available all for yourself. And if your company is under 500 people, it's unlikely that you're using management consultants at all. (Maybe your accountant can help out here and there.) More than 500 people but low on cash (home care, volunteer organizations, trade associations)? Probably no paid outside advisers as well. No, you all have to rely on the friendly neighbour or Google if you have a serious business issue. In the USA, there are approximately 700,000 consultants, and they could serve the following ‘audiences’:

                                                Number          For each consultant

Workers                                  160 million      230 (160m./. 700k)

Non-employer businesses    25 million                    36

Managers                               24 million                    35

Organizations                        7 million,                      10

Add in that organizations with 500 employees or less cover 99.7 percent of the organizations, and we would be generous stating that 99% of consultants serve 1% of organizations.

Globally, the situation is even more asymmetric. The US consulting market is 40% of the global market, and let's assume 20% of the global consulting force. That makes 3.5 million consultants worldwide. The World Bank states there are 360 to 445 million micro-, small and medium enterprises, or +/- 120 of such enterprises for each consultant. Add this all up, and we arrive at this back-of-the-envelope calculation: globally, 99% of consultants serve 0,01% of organizations.

we won't reach this other 99,99 % of organizations if we put on a suit and step in a lease car. We have to go digital. We have to automate. We have to do business online. Like Big Tech is doing.