Big-4 or Big Tech: Who Drills First?

At stake: a consultancy market of $400 billion. At your left, the Big-4 and other consultants. Advising corporations about digital transformation while remaining one of the most under-automated industries themselves. A business model built on friction. At your right, Big Tech. Driving the world economy to be essentially friction-free. Where doing business online is the norm and the smartphone the interface of choice.

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