Improving corporate communications: a cluster analysis

Scientific literature demonstrates that a corporate communications function integrated within the entire organization adds value to the enterprise and prevents reputational damage. To achieve such integration, enterprises require a clear strategy and a corporate purpose.

This study designed a survey that unearthed different facts about the corporate communication function's current status and managers’ improvement priorities. The method allowed us to tally and cluster how the regions and departments reported current and desired communications practices. This objective method, combined with the fact that we had asked the internal customer, legitimized the necessary investments in the corporate communications function we subsequently proposed.

Favicon for Download the PDF here.


PRAIORITIZE is the world’s first SaaS platform for Virtual Consultancy. We use artificial intelligence to help organizations digitally transform in a smart, efficient and science-based way. PRAIORITIZE is owned and operated by Transparency Lab, a Dutch employee-owned company. We started in 2008, understood patterns around 2016 and started with generative A.I. in 2020.

Contact details

Related topics

Wanna sit front row?

If you're a journalist or if you work for a publication, you can have early access to exclusive news.


Receive PRAIORITIZE news on your RSS reader.

Or subscribe through Atom URL manually