AVOID #4 - It's not being unwilling but being uninformed

Our book "How Transformation Executives Sleep So Well" describes seven transformation patterns to avoid and seven patterns to embrace. Here is an excerpt.

The remarkable point is that the red teams’ ambition – what to achieve in the next six months – is enormous. Twice the ambition of the amber teams and four times higher than the green teams.’ she said.


          ‘Shouldn’t we just applaud their energy?’ the young manager said.


‘Sure, we should applaud their energy. But the content of the ambition is not realistic to achieve in six months. Not even a part of it. If it took several months (sometimes years) to achieve a certain level of performance: how do you think you can dramatically improve that in a mere six months?

That led to the conclusion that these underperforming teams aren’t unwilling, just uninformed. Maybe even naïve. Taking out the big guns would be counter-productive and too resource-intensive.’


          ‘What do you mean by resource-intensive?’


‘There is usually no need to fire people; it’s just that a specific handholding is required. That keeps morale up and focuses the energy you saw already present in the red teams’ ambition on the transformation items that really matter.’

Favicon for newsroom.praioritize.com Read the academic paper here. newsroom.praioritize.com


PRAIORITIZE is the world’s first SaaS platform for Virtual Consultancy. We use artificial intelligence to help organizations digitally transform in a smart, efficient and science-based way. PRAIORITIZE is owned and operated by Transparency Lab, a Dutch employee-owned company. We started in 2008, understood patterns around 2016 and started with generative A.I. in 2020.

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