In June 2025, Dr Jan van de Poll caught up with Emma Carroll, Head of Content at Source in the Source's podcast "The Future of the Firm".
According to Source’s latest quarterly client survey, 98% of consulting buyers believe that generative AI will replace consultants to some extent, with 55% expecting it to do so to a significant degree.
Virtual consulting is challenging the established consulting model: Jan argues that while traditional consultants typically only serve 1% of the organisation, virtual consulting models offer the opportunity to extend insights and support to the remaining 99%.
AI is streamlining consulting processes—turning time-consuming tasks like conducting and analysing hundreds of interviews into more efficient, dynamic workflows using smart, real-time questionnaires.
Virtual consulting has implication for the governance processes within firms, and partners may find their role evolving.
The next steps forAI consulting will focus on objective quantification of soft aspects such as future readiness, leadership, innovation, and organisational dynamics. These can then be used to create KPIs to derive actionable insights.
About PRAIORITIZE
PRAIORITIZE is the world’s first SaaS platform for Virtual Consultancy. We use artificial intelligence to help organizations digitally transform in a smart, efficient and science-based way. PRAIORITIZE is owned and operated by Transparency Lab, a Dutch employee-owned company. We started in 2008, understood patterns around 2016 and started with generative A.I. in 2020.
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